Beware of the Carbon Neutral shingle hanging above the door
The whole point of offsetting or making yourself carbon neutral is that this is the last thing you do after you have measured and reduced as far as you can. Then we all get a positive outcome. In...
View ArticleGreen-washing on the internet
Well, have you seen the new ‘eco friendly’ search engine launched this week from Yield Media? www.ecocho.com.au that claims to ‘offsets carbon emissions with no cost to the user. The search engine is...
View ArticleGreen-washers beware: Tesco show the the correct way to market their eco...
I have just read with interest the news from Tesco where they are showing the amount of carbon that is being generated between ‘seed and store’ on 20 of their items. Yes they are maximizing the...
View ArticleThe perils of claiming the Green high ground
Slowly but surely examples of bad luck or bad management of a company’s environmental positioning are creeping into the media. The resent classic was Sir Paul McCartney’s gift for helping the planet,...
View ArticleBeware of the carbon neutral lure
In Australia there has been a rapid growth of marketing services companies claiming ‘carbon neutrality’, and built-in offsets’. Also some of these suppliers are now indicating offsets as a loading...
View ArticleCarbon emission reduction NOT Carbon neutral
Having just returned from the UK it is interesting to reflect on the differences between the approaches to carbon emissions. In the UK they have had a government who recognized the issue of climate...
View ArticleThe carbon impact of printing. A simple guide
1. Paper. Manufacturing of paper stock is the biggest cause of carbon in the supply chain. It accounts for over 70% of the footprint in most printing processes. Reviewing your paper stock...
View ArticleThe dangers of being tainted by the ‘Carbon Neutral’ tag
Engaging a carbon auditor (definitely a species that is not on the endangered list) to take a look at your books and have a stroll around your company is a very fashionable exercise these days. The...
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